Marketing Goofs

If you’re familiar with the inside back-cover of Consumer Reports, then you know about their ongoing column of the humor and irony often found in a company’s attempt at advertising.

For example, I saw a used car dealership ad the other day that boasted, “Brand Spanking Pre-Owned!” vehicles. Now, something about that phrase sounds out of place.

Anyway, above is a photo of a clipping from the Richmond, VA Public Utilities newsletter that comes monthly with my gas bill. They have this little giveaway where you have to look for your utility account number in the newsletter. And if you’re one of the lucky two people with their number hidden in the newsletter. Then you get $25.

The humor here is the stack of bills presented in the image next to the prize explanation. Even if all the other bills (other than the $20) were ones (the smallest bill denomination in our present time), that wad would be way more than $25. So, do you win $25, or what’s in the picture?

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Jesse Joyner travels nationwide performing a comedy juggling act for family and kids events. He is also working towards his PhD in Educational Studies at Trinity Evangelical Divinity School (Deerfield, IL). He enjoys playing the piano, bird watching, and old houses. He lives in Richmond, VA with his wife, Sarah, and their daughter, Kezzie.

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