Jesse Joyner, PhD

What toy will be the next “fidget spinner”?

If you work with kids, then you saw the fidget spinner come and go this past summer. The popularity of this fad toy (which has actually been around for quite some time) peaked sometime in June 2017. But by July and August, it seemed that every child in North America had at least a dozen of them, if not, more. Their interest waned. And parents were tired of buying yet another metal and plastic spinny thingy.

Kids are kids. They will always find a new fad toy to enjoy every season. Sometimes that is driven by brilliant marketing campaigns by large toy companies (like the Pet Rock or Tickle-Me-Elmo) or simply by the interests of the children aided by the viral nature of social media (like the Fidget Spinner or the water bottle flipping craze).

I have come across three toys that I predict could be contenders for an upcoming viral fad. Only history will show if I get any of this right. But I have found some toys that are basic in design yet complex enough to capture one’s attention for hours on end. Here they are….

Kendama

The amazing ball-on-string-on-wooden-stick toy that has an infinite array of possible tricks and variations. I have been aware of them for years but never spent much time with one until now. I have some basic tricks down but if you want to see ninja level, watch this video: https://www.youtube.com/watch?v=iFiiXkonsXY&t=228s

 

Jacob’s Ladder

This small toy made of wood and ribbon has been around at least since the Colonial period in America. The segments roll downward and appear to magically transform themselves like a magic falling ladder. I’ve seen children and adults stare in mesmerization (is that a word?) at this very simple toy. Watch it here: https://www.youtube.com/watch?v=KiIpUUsIsVE

 

Mokuru

This is a stick toy that is weighted in such a way that it rolls and dances in different directions when you manipulate it. Just watch this video to get the gist of it: https://www.youtube.com/watch?v=K7TwE4Qv2nQ

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